TCG Card Investor · Weekly Briefing
TCG Card Investor
Weekly market intelligence on the Pokemon TCG
Vol. 2026 · Issue No. 14 · July 18 – 25, 2026
Hey friend, welcome to the hobby.
The Big Story
Roughly 750,000 Destined Rivals ETBs have dropped through Walmart in six weeks at 50,000-plus units per week, with zero units reaching distribution yet, crashing buy-list prices from $150 to approximately $100. Meanwhile, Chaos Rising booster boxes have hit new all-time lows and two recent Mega Evolution sets are down 20-40% from their highs, the first meaningful reset in years. The Greninja Special Art Rare from Chaos Rising has collapsed from $588 to $237, and its PSA 10 has fallen from $2,600 to $784, all while large operators quietly accumulate thousands of ETBs at $50-60 each.
Key Market Trends
1.Walmart Destined Rivals flood crashes buy-lists; six-month hold recommended. An estimated 750,000 Destined Rivals ETBs have sold through Walmart over five to six weeks at roughly 50,000 units per week, with no units yet reaching distribution. Buy-list prices have fallen from $150 to approximately $100, and secondary market prices have dropped from a $290-$300 peak to around $135. Multiple creators expect the suppression to last roughly six months before supply dries up.AnonTCG 04:08 · AnonTCG 06:18 · The Poke Plumber 07:04
2.Mega Evolution wave two sets at or near MSRP: accumulation window or value trap?. Perfect Order booster boxes have fallen to roughly $168-$174 (MSRP approximately $161), Chaos Rising booster boxes hit a new all-time low of $182 before bouncing to $186-$187, and Perfect Order was spotted at retail for around $150. Daily sales volume on Perfect Order spiked from 20-50 boxes to 192 and then 311 boxes on consecutive days once prices fell, suggesting buyers are absorbing the dip at 5-10x normal volume. Multiple creators frame this as a buying window, though some caution that wave two supply could push prices lower still.It Was Never A Phase Cards 04:15 · It Was Never A Phase Cards 08:03 · Nostalgia Nomics 01:22 · The Poke Plumber 10:56 · Alpha Investments 44:02
3.30th Anniversary Celebrations ETBs: long-term buy thesis vs. FOMO warning. Two creators are actively buying 30th Anniversary Celebrations ETBs at $170, citing precedents like Hidden Fates ETBs recovering to $550 and Celebrations ETBs reaching $380-$400 after heavy reprinting. However, other creators warn against chasing the launch at inflated prices, noting TCGPlayer pre-order prices for booster bundles at $120-plus are hyperinflated and that anniversary sets historically take five to ten years to appreciate meaningfully. The split is genuine: some are buying now, others are waiting for a post-launch dip.Collect Pokemon 13:16 · Collect Pokemon 05:05 · It Was Never A Phase Cards 07:29 · The Poke Plumber 16:50
4.Modern sealed booster boxes: 100% historical win rate cited as core long-term thesis. Multiple creators independently argue that modern Pokemon booster boxes purchased near MSRP have risen above MSRP on every historical instance over a three-to-seven-year horizon, outperforming S&P and mutual fund returns. Examples cited include Temporal Forces booster boxes up roughly 40% year-over-year, Stellar Crown up 40-50%, and Crown Zenith ETBs turning a $50 entry into roughly a 6x return over three years. The burn rate from ripping channels is described as accelerating supply destruction faster than in prior eras.Nostalgia Nomics 46:03 · Nostalgia Nomics 06:31 · Ketchum All Collectibles 08:44 · Alpha Investments 39:09
5.Rayquaza cards up 89-178% on Delta Rain anticipation; creators warn against chasing. The Rayquaza alternate art from Evolving Skies is up 58% over recent months to $1,250-$1,300, the Rayquaza V alternate art is up 66% over three months to $516, and the Rayquaza V-Max from Evolving Skies rose from $631 to $1,249 over four months. Multiple creators attribute the moves to a mix of coordinated buyouts and organic demand driven by the upcoming Delta Rain set announcement, and both caution against chasing cards that have already spiked sharply.It Was Never A Phase Cards 13:08 · It Was Never A Phase Cards 14:12 · Danny Phantump 09:37 · Danny Phantump 15:41
6.Current dip is a rotation, not a crash: auction data and volume spikes support the thesis. Nostalgia Nomics showed Paldea Evolved cases selling at auction for $2,900-$3,100 (matching TCGPlayer market price of $2,950) and Destined Rivals booster boxes clearing at over $3,300, both at or above market via 5% consignment fees. Alpha Investments independently frames the 20-40% drawdown on newer sets as the first meaningful reset in years and a long-term accumulation window, not a structural collapse. Both creators explicitly advise against panic-selling.Nostalgia Nomics 02:31 · Nostalgia Nomics 03:31 · Alpha Investments 44:02 · Alpha Investments 41:43
Consensus Calls
BUYChaos Rising ETBs and booster boxes near current MSRP-level pricing ($62-$70 for ETBs, $186-$190 for booster boxes), treating the flipper-driven price depression as a long-term accumulation window with stronger chase cards than Perfect Order.
BUYPrismatic Evolutions ETBs at current prices, drawing parallels to early Evolving Skies and 151 skepticism that preceded major price appreciation; one creator specifically targets 80-85% of market price as the entry threshold.
BUYModern sealed booster boxes near MSRP across current Scarlet and Violet era sets as a long-term hold, citing a 100% historical win rate over three-to-seven-year horizons and an accelerating burn rate from ripping channels destroying supply faster than prior eras.
HOLDSealed Scarlet and Violet era product already in inventory; do not panic-sell into the current rotation, as auction data confirms product is clearing at or above TCGPlayer market prices and the dip is driven by capital rotation, not structural collapse.
HOLDDestined Rivals ETBs already in inventory for approximately six months; the Walmart supply flood has crashed buy-lists to $100 and secondary prices to $135, but multiple creators expect recovery to $300-$500 over a two-to-three-year horizon once supply dries up.
AVOIDAvoid chasing Rayquaza singles that have already spiked 89-178%; many moves are driven by coordinated buyouts and FOMO rather than fundamentals, and momentum has already slowed to low single digits month-over-month.
If you found this useful, forward to a fellow collector or investor. Sharing helps the briefing reach the right audience.
Quote of the Week
“100% of Pokemon booster boxes have risen well above MSRP over a 3-to-7-year horizon, outperforming S&P and mutual fund returns.”
— Nostalgia Nomics · 46:03
Section 02
Singles & Auction Prices
Latest singles and auction price changes from channels that track specific cards, eBay sales, and grading population shifts. Data-heavy by design; recommendations only where the creator made one.
From Danny Phantump
Jul 24, 2026 · 21m 10s
Investment Thesis
Danny Phantump walks through a framework for evaluating whether a dipping Pokemon card is actually worth buying now, using TCG Player listing counts and daily sales velocity as key signals. He reviews illustration rares from Phantasmal Flames, Journey Together, Destined Rivals, Obsidian Flames, Surging Sparks, Scarlet and Violet Base, Stellar Crown, and Temporal Forces, noting that most are still trending down with too much inventory to call a bottom yet.
Datapoints
- A Flygon illustration rare from Phantasmal Flames is down roughly 11% over the past month to $4.86, but has 528 listings on TCG Player, suggesting healthy supply that could push it lower; over the past six months it is still up over 23%. 04:42
- A Larvatar illustration rare from Obsidian Flames has dropped about 21% over the past three months to $6.76 (from a March high of $10.30), with 309 listings and recent daily sales of 30 to 40 copies, implying fewer than 10 days of inventory at that pace. 10:55
- A Grotle illustration rare from Temporal Forces has only 43 listings and sells roughly 20 copies per week, giving it about two weeks of inventory, while a Drampa from the same set at nearly double the price has 10-plus weeks of inventory at its slower sales pace. 19:43
Recommendations
BUYConsider the Articuno illustration rare from Journey Together near current levels around $21, as daily sales of 20 to 30 copies against 327 listings suggest the price may be close to a floor. 16:25
AVOIDWait on the Braviary illustration rare from Surging Sparks; with 309 listings and only 8 to 16 copies selling daily, inventory could last 25-plus days and the card may drop closer to booster-pack price. 13:10
View Source → YouTube
Jul 22, 2026 · 16m 29s
Investment Thesis
Danny Phantump surveys the Rayquaza card market ahead of the Delta Rain set release, documenting price surges of 89% to 454% across a wide range of Rayquaza singles over the past year. He attributes the moves to a mix of coordinated buyouts and organic demand driven by the upcoming set announcement, and cautions collectors against chasing cards that have already spiked sharply.
Datapoints
- The Rayquaza Amazing Rare from Vivid Voltage is up 188% over the past year, peaking at $32.53 before retracing roughly 10% to $28.56, with abnormal sales volume spikes visible in December 2025 and again from April 2026 onward. 02:20
- The Rayquaza V-Max Trainer Gallery card from Silver Tempest jumped from just over $100 to $222.70 after a buyout of 30+ copies in April 2026, representing 178.86% growth over the past year; it was sitting at $212.63 at time of recording. 03:59
- The Rayquaza V-Max from Evolving Skies rose from $631 to $1,249.89 (up 89%) over the past four months, while the alternate art Rayquaza V from the same set surged from $192.90 to $516.65 (up 169%), both driven by anticipation of the Delta Rain set. 09:37
Recommendations
AVOIDThe creator advises patience on Rayquaza cards that have already spiked sharply, noting many of the moves are unsustainable and driven by FOMO rather than fundamentals. 15:41
View Source → YouTube
Jul 20, 2026 · 19m 02s
Investment Thesis
Danny Phantump profiles a wave of bulk-era Pokemon singles illustrated by artist Komiya, showing 100–1,300% price growth over the past year. Cards from Cosmic Eclipse, Lost Thunder, Fates Collide, and other XY/Sun and Moon sets have surged due to rising artist-collector demand, low secondary-market supply, and condition scarcity. The video serves as a checklist for collectors sifting bulk boxes.
Datapoints
- The Komiya Wailmer common from Cosmic Eclipse rose from $0.42 in July 2025 to $6.60 currently, approximately 1,300% growth in one year, driven by artist-collector demand and thin secondary-market supply. 05:38
- The Komiya Slowpoke reverse holo from Lost Thunder climbed from $2.25 in July 2025 to $21.26 currently, up roughly 845%, with near-mint copies selling immediately upon listing on TCGPlayer. 07:04
- Multiple Komiya-illustrated commons, uncommons, and rares across XY and Sun and Moon era sets have posted 100–945% gains over the past year; the Hypno reverse holo from BREAKpoint is up 945% to $20.79, the Dedenne from Forbidden Light is up 831% to $31.10, and the Snorlax rare from Fates Collide is up 384% to $28.58. 08:15
Recommendations
SELLIf you hold extra copies of Komiya Wailmer from Cosmic Eclipse, now may be a good time to trade them off if artist collecting is not your focus. 05:58
View Source → YouTube
Jul 19, 2026 · 25m 34s
Investment Thesis
Danny Phantump walks through the cheapest strategy for completing a Pitch Black master set, noting that singles and sealed product have dropped significantly since release. He covers pull-rate math, recommends opening 50-75 packs to cover bulk cards, and then buying remaining singles from sites like Cool Stuff Inc., emphasizing patience over FOMO as wave 2 supply approaches.
Datapoints
- Only two cards in Pitch Black remain above $100: the Mega Darkrai EX Special Illustration Rare and the Mega Hyper Rare, both technically above $200. All other singles have fallen significantly from release highs. 00:00
- Special Illustration Rares in Pitch Black have a pull rate of approximately 1 in 72 packs, meaning a sealed case of six booster boxes contains roughly three SIRs, giving any single box only a 50% chance of containing one. 11:58
- Illustration Rares in the Mega Evolution block pull at 1 in 9 packs versus 1 in 12 packs during the Scarlet and Violet era, making them significantly cheaper; examples include the Chandelure IR at around $50, Gwyn IR at $40, Slowbro IR at $20, and Primarina IR at $7. 15:44
Recommendations
BUYPitch Black singles, particularly Illustration Rares priced below the cost of a single booster pack, as the creator states these represent good value and will only get cheaper with wave 2 supply incoming. 16:07
AVOIDAvoid rushing to buy Pitch Black sealed product or expensive singles right now, as the creator expects further price decreases over the next month once wave 2 hits distribution. 06:13
View Source → YouTube
From It Was Never A Phase Cards
Jul 24, 2026 · 21m 27s
Investment Thesis
It Was Never A Phase Cards covers the full Storm Emerald main set reveal, noting Mega Golisopod, Mega Golem, and Mega Malamar as likely SIR candidates alongside the near-certain Mega Rayquaza SIR. The market update tracks sharp price gains across multiple Rayquaza cards from Evolving Skies, Silver Tempest, and older XY sets, while flagging Golurk and Malamar cards as speculative movers with limited upside due to low Pokemon popularity.
Datapoints
- The Rayquaza alternate art from Evolving Skies (card 98) is up 58% over the past few months, moving from roughly $600 a year ago to $1,250-$1,300 now; PSA 10s peaked at $3,000 recently and have settled around $2,800. 13:08
- The Rayquaza V alternate art from Evolving Skies (card 194) is up 66% over the past 3 months and 178% on the year, rising from $192 a year ago to around $516, though momentum has slowed to only 2% in the past month. 14:12
- The Golurk illustration rare from Black Bolt is up 94% over the past 3 months and 150% on the year, though a buyout event in May (68 copies sold in a single day) appears to have driven much of that move. 18:01
View Source → YouTube
Jul 23, 2026 · 20m 26s
Investment Thesis
TJ covers early leaks from Pokemon 30th Anniversary Celebrations packs, confirming classic reprint cards can be pulled from standard packs (not only the Ultra Premium Collection), and delivers a broad market update. Rising cards include the Ditto prize pack stamp from 151, White Flare illustration rares, and Celebrations loose packs hitting new highs. Dropping cards include the Pikachu and Zekrom reprint-announcement spike and Ascended Heroes singles ahead of a Sam's Club wave two drop.
Datapoints
- 30th Anniversary Celebrations booster bundles are listed at around $75 on eBay (pre-order) versus $120+ on TCG Player, where brick-and-mortar stores inflate pre-order prices; the October 2nd release date applies to the booster bundle, not the September 16th launch. 06:35
- The Ditto prize pack stamp (card 132 from Scarlet & Violet 151) is up 78% in the past month to roughly $17, and up 372% year-over-year from $3; a single-day spike of 40 copies sold on July 6th is driving the recent move. 08:08
- Celebrations loose packs have hit a new all-time high of around $41, up 128% year-over-year from $18, with the previous high at $35; White Flare loose packs are also at a new high near $17, up 100% year-over-year from $8, and Black Bolt loose packs are near $17 as well. 13:19
- The Pikachu and Zekrom card spiked to around $127 after its 30th Anniversary reprint announcement but has since dropped 27% in the past month to roughly $65; it remains up 72% year-over-year from $37. 16:26
- The Unbroken Bonds Snorlax holo has climbed nearly 70% over the past few months to around $80 (from $26 a year ago); in PSA 10 it has gone from $150 a year ago to $2,500, with only 130 PSA 10 copies in existence out of 846 total graded. 09:40
Recommendations
AVOIDTJ cautions that TCG Player pre-order prices for 30th Anniversary Celebrations booster bundles at $120+ are hyperinflated and will drop significantly at release; he advises waiting or using eBay pricing as a more accurate reference. 07:29
AVOIDTJ warns that a wave two Sam's Club drop of Ascended Heroes is expected in August, which should push singles and packs lower; he advises watching for that drop before buying. 17:24
View Source → YouTube
Jul 22, 2026 · 17m 56s
Investment Thesis
The Ascended Heroes Sam's Club drop devolved into a website-crashing disaster, with stock briefly pulled and then quietly restocked around 11 p.m. Pacific, catching most East Coast buyers asleep. Focus Fighter ETBs settled in the $200-$225 range on eBay post-drop. The broader market update covers continued price declines across Perfect Order, Chaos Rising, and Pitch Black singles and sealed, with a few early bounce signals on select cards.
Datapoints
- Ascended Heroes Focus Fighter ETBs hit a low of around $213-$214 on TCGPlayer during the Sam's Club drop chaos, then recovered to a market price of $222 with listings around $240; eBay recent sales ranged $200-$225. 03:00
- Perfect Order booster boxes are near MSRP at a market price of $168-$169 (MSRP ~$161); the Meowth SIR (number 121) has fallen roughly 25% from an all-time high of $200 to a new all-time low around $130-$132. 04:15
- Chaos Rising booster boxes hit a new all-time low of $182 before bouncing to $186-$187; the Greninja SAR (number 116) dropped from an all-time high of $588 to a new all-time low of $237-$238, with PSA 10s falling from $2,600 to recent sales around $784. 08:03
Recommendations
BUYChaos Rising booster boxes at current near-MSRP pricing (~$186-$190) as a better sealed entry point than Perfect Order, given the stronger chase cards in the set. 09:40
View Source → YouTube
Jul 21, 2026 · 18m 58s
Investment Thesis
TJ reviews price action on a range of Scarlet & Violet era promo cards and their source products. Highlights include the Greninja and Kingdra Shrouded Fable promos pulling back from all-time highs while their boxes surge past $200 and $175 respectively, the Van Gogh Pikachu hitting a new all-time high of $1,090, and Pokemon Center stamped cards from 151 and Obsidian Flames continuing to perform strongly year-over-year despite recent minor dips.
Datapoints
- The Greninja promo (SVP 132) is down 16% over the past month to $104, but up 136% on the year from $40; its source Shrouded Fable promo box has risen nearly 40% over the past 3 months to a current market price of $210, up from $78 a year ago. 01:24
- The Van Gogh Pikachu (with gray felt hat) has reached a new all-time high current market price of $1,090, up 175% from its 1-year low of $396; lowest listings sit at $1,020-$1,050 with a listed median price near $1,200. 04:28
- The Haunter Rival Battle Deck promo (card 27) has a PSA population of 6,727 graded copies with only 533 receiving a PSA 10; most recent PSA 10 sale was approximately $1,300, illustrating extreme grading difficulty. 12:29
Recommendations
AVOIDTJ cautions that buying promo cards at all-time highs sets buyers up for significant drops, implying patience is warranted before entering positions on currently elevated promos. 15:53
View Source → YouTube
Jul 20, 2026 · 17m 02s
Investment Thesis
The Ascended Heroes Focused Fighters Premium Collection, a Sam's Club exclusive box containing 14 packs priced at $70 (limit two per Plus membership), drops July 21st in stores and online at 10 p.m. CST. The creator reviews secondary market pricing on the box and provides a broad Ascended Heroes singles and sealed update, noting most key cards and sealed products have pulled back from recent highs ahead of the new supply hitting the market.
Datapoints
- The Ascended Heroes Focused Fighters Premium Collection (Sam's Club exclusive, 14 packs) is priced at $70 MSRP ($5 per pack), while pre-release eBay sales are showing comps of $210 to $220, with TCGPlayer listings at $250 and up. 02:58
- Key Ascended Heroes singles have pulled back from recent highs: the Mega Gengar SIR is down 7% over the past month (from $1,450 to ~$1,277); the Treekachu is down 14% (from ~$1,400 to ~$1,175); the Mega Dragonite SIR 290 is down 10% (from $875 to ~$780); and Team Rocket's Mewtwo SIR 281 is down from $500 to ~$400. 09:16
- Ascended Heroes sealed products have also softened: Pokemon Center ETBs are down from a ~$500 high to ~$460; regular ETBs are down from ~$180 to ~$170; booster bundles are down ~12% from nearly $100 to ~$84; and loose packs have dropped from ~$17 in late June to ~$13-$14. 11:23
Recommendations
BUYPursue the Ascended Heroes Focused Fighters Premium Collection at Sam's Club ($70 MSRP) given the secondary market price of $210-$220 and the strong historical performance of similar Sam's Club exclusive large-format boxes. 02:30
AVOIDWait on Ascended Heroes singles such as the Treekachu and Psyduck illustration rare, as the influx of new packs from the Focused Fighters box release is expected to push singles prices lower in the coming months. 10:40
View Source → YouTube
Jul 19, 2026 · 20m 51s
Investment Thesis
This market update from It Was Never A Phase Cards surveys Pokemon singles and sealed products that have dropped over the past 30 days. Highlights include a 27% drop on the Mega Charizard Y hyper rare from Ascended Heroes, new all-time lows for several Phantasmal Flames and Perfect Order cards, and rising prices on the Dragonite alternate art from Evolving Skies and select vintage cards from Legends Awakened.
Datapoints
- The Mega Charizard Y hyper rare (number 294) from Ascended Heroes dropped 27% in the past month, falling from $626 to a market price of $450, with lowest listings also sitting around $450. The card has oscillated between $430 and $670 since release and is not far from its all-time low. 01:22
- The Dragonite alternate art (number 192) from Evolving Skies is up approximately 38% over the past few months, hitting a new one-year high near $550-$560. PSA 10s peaked around $1,300 and have since pulled back to roughly $1,200; CGC Pristine 10s peaked at $2,000 and are now around $1,400. 18:01
- The Ditto illustration rare (number 93) from Perfect Order has dropped 35% over the past 3 months to a new all-time low of around $5, with over 1,000 copies listed on TCG Player and nearly 1,700 sales in the past month. Supply is outpacing demand despite strong sales volume. 13:35
Recommendations
HOLDFirst Partner Illustration Collection Series 2 boxes are at a new all-time low of $39, and the creator notes it is 'not the worst pickup' for a long-term hold at this price point. 13:22
View Source → YouTube
From Top 10 Pokemon
Jul 21, 2026 · 8m 00s
Investment Thesis
Top 10 Pokemon surveys 10 graded modern cards that spiked sharply in the past week. Highlights include the Terapagos EX SIR from Stellar Crown jumping from roughly $545 to $810 as a PSA 10, the Evolutions Charizard reprint surging to $8,300–$9,300 with only 600 PSA 10s out of 52,573 graded, and the Pokemon GO reverse holo Charizard climbing from $183 in February to nearly $1,000 on just 181 PSA 10 copies.
Datapoints
- Terapagos EX SIR from Stellar Crown (PSA 10) rose from a long-term price of $140–$150, hit $545–$590 last month, and has now spiked to $799–$810 in the past week. 01:28
- Evolutions Base Set Charizard reprint (PSA 10) jumped from $5,150–$5,700 to $8,300–$9,300 in the past week; the PSA pop report shows only 600 PSA 10 copies out of 52,573 total graded. 05:57
- Pokemon GO reverse holo Charizard (PSA 10) climbed from $183 at end of February to ~$300 by end of April and is now selling for $810–$950, with only 181 PSA 10 copies on the pop report. 07:01
View Source → YouTube
Was this forwarded?
Subscribe for free, every Saturday →
One email per week. Unsubscribe anytime.
Disclaimers
This week: 26 videos across 10 channels. Browse the public archive at tcgcardinvestor.com.
Sponsorship enquiries or feedback: hello@tcgcardinvestor.com
Creation of this newsletter is assisted by AI and may contain mistakes. Always verify each claim against the source video before acting on any recommendation.
This report is editorial commentary based on publicly-available content from independent creators. It does not constitute investment advice, an offer or solicitation to buy or sell any security or collectible, or a recommendation of any particular allocation. Trading-card markets are speculative, illiquid, and subject to material price swings driven by reprint cycles, grading-population changes, and shifts in collector sentiment. Past performance is not indicative of future results.
Ratings (BUY / HOLD / SELL / AVOID) reflect the cited creator's view at the timestamp linked, not the publisher's view. Citation timestamps deep-link to the moment in the source video where the claim is made.
Compiled 2026-07-25 13:09 · TCG Card Investor · Editorial digest, not investment advice
|